Reading through publication, the user should be able to assess different levels of information. They may be browsing and flipping through or reading in depth. Either way it would be nice to present the information in both ways but no as repetitive as it could rather from a different perspective.
Multiple levels of information would allow for immersion into the publication. Along with it exploration should part of any print piece for the reader to want to read it. These two would allow the reader to discover the narrative of the piece and walk away hopefully having enjoyed it. That’s the theory anyways I have been trying to keep to.